How else can I market my new barbershop to men customers?

I just opened a new mens barbershop 4 weeks ago and have had trouble attracting more of a walk in client�le to the shop, my regulars from my last place of employment are coming in but where are all of the other guys in the area is what I keep asking myself? I have ran numerous ads with coupons in all of the local papers. Guys where would you look to find a new barber or where are some places I may try to advertise at other then the local papers? How do you select the place where you get your hair cut? I am looking for new ways to attract new customers to our new business... its a nice upscale shop not an average clip joint!! Thanks for any feedback!